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What is Facebook Pixel and How is it Work?- A Beginner’s Guide

What is Facebook Pixel and how is it Work? This is the very first question that comes to your mind when you think about Facebook Ads. Because Like Google Analytics, Facebook has its audience & Website Traffic Measurement tools too. And In comparison to Google, Facebook Pixel is more advance. Now Let’s Start;

What is Facebook Pixel?

What is Facebook Pixel and How does Facebook Pixel Work?
What is Facebook Pixel and How does Facebook Pixel Work?

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.


Facebook Pixel is a JavaScript Code That contains a 15 Digit Numeric Code. And when you install this Js Code on your Website Header Section (Or on a particular page), This code start measuring each and every action that is triggered by a Facebook user. Because nowadays people have their Facebook profile logged in on their devices.

How does Facebook Pixel Work?

When you install Facebook Pixel’s JavaScript Code on every page of a website or install the Official Facebook Pixel WordPress Plugin, Facebook Starts Measuring your traffic. So when a Facebook user clicks on your website to explore anything, that particular click along with any MicroData is recorded within Facebook’s server. So Facebook stores the user’s data who clicks on your website. And each Facebook user who comes to your website via any source is recorded on Facebook Server.

This tool is similar to Google Analytics but in a more advanced way. Because on Google, Google doesn’t know much about your social interests and anything except your search history, but Facebook knows everything about you, including your friends, families, job, and everything you shared on Facebook.

in Short, When a Facebook user visits your website, the pixel you installed on your site fired and record the click along with microdata. And you have visitors which are known to Facebook. So it’s more valuable to your business too.

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Now you have definitely Understood what is Facebook Pixel and How Does Facebook Pixel Work? In the next article, you will learn how to Install Facebook Pixel on your Website. Whether you have WordPress Website or Any Other CMS. I shall show you how to install Facebook Pixel On your Website.


Prince Choudhary


Prince Choudhary

I am Prince Choudhary from princechoudhary.com. I am a Digital Marketer, Content Writer, & a Website Designer. I write articles on Digital Problems. Thank you for visiting my Blog!.

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